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Qué son las cookies
Una "cookie" es un archivo de texto que se guarda en el ordenador del usuario cuando éste accede a un sitio web con el fin de proporcionarle información cada vez que vuelve al mismo sitio. Es una especie de recordatorio de la página de Internet visitada. Con la cookie, el servidor web envía información al navegador del usuario (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) que se almacena en el ordenador del usuario, y será releída y actualizada cada vez que el usuario vuelva al sitio. De este modo, el sitio web puede adaptarse automáticamente al usuario. En el curso de la navegación, el usuario también puede recibir en su equipo terminal cookies de diferentes sitios (cookies de "terceros"), establecidas directamente por los operadores de estos sitios web y utilizadas para los fines y en la forma definida por ellos.
En función de su duración, se distingue entre cookies de sesión (es decir, aquellas que son temporales y se eliminan automáticamente del terminal al finalizar la sesión de navegación cerrando el navegador) y cookies persistentes (es decir, aquellas que permanecen almacenadas en el terminal hasta que expiran o son eliminadas por el usuario).
Según la función y la finalidad de uso, las cookies pueden dividirse en cookies técnicas y cookies de perfil.
Cookies técnicas
Algunas cookies se utilizan para realizar la autenticación del ordenador, el seguimiento de la sesión y el almacenamiento de información específica sobre los usuarios que acceden a una página web. Estas cookies, denominadas técnicas, suelen ser útiles para permitirle navegar por un sitio web y utilizar todas sus funcionalidades. Las cookies técnicas son aquellas cuyo uso no requiere el consentimiento del usuario.
Las cookies analíticas también pertenecen a esta categoría. Son cookies que recogen información sobre el uso que hace el usuario de un sitio web y ayudan a mejorar su funcionamiento. Por ejemplo, las cookies analíticas muestran qué páginas se visitan con más frecuencia, nos permiten ver cuáles son los patrones recurrentes de uso de un sitio web y nos ayudan a entender cualquier dificultad que el usuario encuentre al utilizarlo.
Cookies de perfil
Otras cookies, en cambio, pueden utilizarse para hacer un seguimiento y un perfil de los usuarios mientras navegan, estudiando sus movimientos y hábitos de navegación o consumo en la web (lo que compran, lo que leen, etc.), también con el fin de enviar anuncios de servicios específicos y personalizados. Hablamos en este caso de cookies de perfil. El uso de dichas cookies requiere la obtención previa del consentimiento libre e informado del usuario conforme al artículo 7 del Reglamento UE 2016/679.
Cookies de terceros
También puede ocurrir que una página web contenga cookies procedentes de otros sitios y contenidas en diversos elementos alojados en la propia página, como banners publicitarios, imágenes, vídeos, mapas o enlaces específicos a páginas web de otros dominios que residen en servidores distintos al de la página solicitada. En otras palabras, estas cookies son instaladas directamente por operadores de sitios web o servidores distintos de este sitio web. Hablamos, en estos casos, de las llamadas cookies de terceros, que suelen utilizarse para la elaboración de perfiles. El uso de estas cookies requiere la obtención previa del consentimiento libre e informado del usuario.
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